Creative CPM Rate Sheet
Governed outcome valuations based on market evidence. Creative CPMs scale dynamically from your campaign's Media CPM, ensuring every valuation is contextually accurate.
How Creative CPM Rates Work
Your campaign's paid Media CPM serves as the baseline. All outcome valuations are calculated relative to this benchmark, meaning campaigns with higher media costs produce proportionally higher Creative CPMs across all outcomes.
Ranges shown below are indicative, based on typical Media CPMs between $3–$15. Your actual Creative CPMs will be calculated precisely based on your specific campaign inputs.
Our current benchmark is based on validated case studies achieving a 3.76x Creative Multiplier average—meaning every dollar spent generated $3.76 in measured creative value.
As the Creative CPM database grows, benchmarks will be segmented by category and geography for more precise comparisons.
Current Global Rates
Organic social media performance metrics
| Outcome | Description | Value Tier | Unit Price | Creative CPM |
|---|---|---|---|---|
| Social Impressions | Total organic impressions across social platforms | Baseline | $0.008–$0.025 | $8–$25 |
| Social Video Views | Organic video views on social platforms | Baseline+ | $0.010–$0.030 | $10–$30 |
| Social Interactions | Likes, comments, shares, and other engagements | High | $0.25–$0.80 | $250–$800 |
Campaign-driven website visits
| Outcome | Description | Value Tier | Unit Price | Creative CPM |
|---|---|---|---|---|
| Campaign Site Visits | Visits to dedicated campaign landing pages | High | $0.25–$0.80 | $250–$800 |
| Corporate Site Visits | Visits to main corporate website driven by campaign | High | $0.25–$0.80 | $250–$800 |
Distinctive creative outcomes that generate cultural conversation
| Outcome | Description | Value Tier | Unit Price | Creative CPM |
|---|---|---|---|---|
| Auction Views | Views of auction or bidding activity related to campaign | High | $0.25–$0.80 | $250–$800 |
| Impersonations | User-generated content mimicking or referencing the campaign | Premium | $0.40–$1.20 | $400–$1,200 |
Attitudinal shifts and brand perception metrics
| Outcome | Description | Value Tier | Unit Price | Creative CPM |
|---|---|---|---|---|
| Interest (Working) | Measured increase in brand interest or consideration | Ultra Premium | $25,000–$75,000 per point | $25M–$75M |
| Like Campaign | Measured positive sentiment toward the campaign | Premium+ | $10,000–$30,000 per point | $10M–$30M |
| Attribute: Innovative | Brand perceived as innovative | Premium+ | $10,000–$30,000 per point | $10M–$30M |
| Attribute: Progressive | Brand perceived as progressive | Premium+ | $10,000–$30,000 per point | $10M–$30M |
| Attribute: High-Tech | Brand perceived as technologically advanced | Premium+ | $10,000–$30,000 per point | $10M–$30M |
Earned media and press coverage
| Outcome | Description | Value Tier | Unit Price | Creative CPM |
|---|---|---|---|---|
| Articles (No Newswire) | Editorial articles without paid PR Newswire support | Ultra Premium | $3,000–$10,000 per article | $3M–$10M |
| Articles (With Newswire) | Editorial articles with PR Newswire support | Premium+ | $300–$1,000 per article | $300K–$1M |
| Primetime TV | Earned primetime television coverage | Ultra Premium | $15,000–$50,000 per segment | $15M–$50M |
Digital reach beyond social platforms
| Outcome | Description | Value Tier | Unit Price | Creative CPM |
|---|---|---|---|---|
| Non-Social Impressions | Impressions on non-social digital channels | Baseline | $0.008–$0.025 | $8–$25 |
| Non-Social Video | Video views on non-social platforms | Baseline+ | $0.010–$0.030 | $10–$30 |
Direct paid media performance
| Outcome | Description | Value Tier | Unit Price | Creative CPM |
|---|---|---|---|---|
| Paid Impressions | Impressions from paid media spend | Reference | = Media CPM / 1000 | = Your Media CPM |
| Paid Video | Video views from paid media | Reference | = Media CPM / 1000 | = Your Media CPM |
| Paid Interactions | Engagements from paid media | High | $0.15–$0.50 | $150–$500 |
Coming Soon
These outcomes are being validated and will be added to the governed rate sheet as market evidence is established.
Direct commercial impact metrics
- Leads Generated:Qualified leads attributed to campaign
- Sales Conversions:Completed sales attributed to campaign
- Pipeline Value:Total value of sales pipeline influenced by campaign
Customer relationship and database growth
- Email Signups:New email subscribers acquired
- CRM Records:New customer records added to database
- Engagement Rate:Percentage of audience actively engaging over time
Extended editorial coverage metrics
- Editorial Impressions:Total reach of editorial coverage
- Cultural Moments:Campaign referenced in cultural commentary
- Viral Content:Content achieving viral distribution thresholds
If your campaign generated an outcome not currently in our rate sheet, submit a request. We'll review the outcome type, establish an appropriate valuation based on market evidence, and add it to the governed index.
Request Custom OutcomeCurrent rates are global benchmarks. As the Creative CPM database grows, we will publish regional rates (North America, Europe, APAC, Latin America) and category-specific rates (Technology, FMCG, Automotive, Finance, etc.) for more precise valuations.
Creative CPM rates are governed and updated based on market evidence—platform pricing shifts, industry valuation trends, and market-maker behavior. This ensures the standard remains accurate and defensible over time.