Prove Your Creative Work's Financial Value
For the first time, measure creative and media with the same valuation system—ending the disconnect between creative costs and measurable outcomes.
Media has CPMs. Creative never has. Creative CPM establishes market-based pricing for creative outcomes—so you can finally prove whether your creative idea generated more value than you spent on the campaign.
Methodology validated with real campaign data. Published by the CMO Council.
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"I bought in three times and keep coming back because nothing else connects creative quality to financial outcomes this clearly — especially how creative and media work together."
Guy Hayward — CEO, Localheroes.marketing / Ex Global CEO, Forsman&Bodenfors / Co-Founder, 180
Creative never has—until now. Creative CPM closes the measurement gap
Global ad spend annually—yet creative effectiveness remains unmeasured financially
AI makes creative production cheap. Proving which ideas drive value becomes critical, not optional
What Creative CPM Reveals
Prove Creative ROI
Move beyond 3rd party tracking and assumptions. Creative CPM delivers financial proof of your creative work's value—finally closing the gap between creative costs and measurable outcomes.
Optimize Spend Allocation
Strong creative means less media spend needed. Weak creative? You'll know how much more media is required to hit targets. Reallocate budgets with confidence.
Justify Creative Investment
When creative multiplies results, prove it to stakeholders. Show CMOs and finance teams exactly how quality creative reduces overall costs and drives better outcomes.
Align Media & Creative Teams
When both teams measure success the same way, collaboration improves. Creative CPM creates a shared value system for media and creative.
Market-Based Creative Pricing
Creative CPM establishes CPMs for creative outcomes—just like media has had for decades. Know what impressions, video views, and engagement are actually worth when driven by creative, not just media distribution. As AI makes production costs approach zero, Creative CPM proves whether $0 production + $1M media delivers a lower multiplier than $100k production + $500k media. We defend the value of creative ideas with math.
Six Design Requirements for an Industry Standard
Every existing measurement approach fails at least two of these. Creative CPM was designed to satisfy all six.
Financial return, not a proxy metric
Measures actual dollar value generated per dollar of creative investment. Not recall. Not attention. Not predicted effectiveness.
Cross-platform and cross-channel
Works across TV, digital, social, OOH, experiential, and every other channel. One metric, comparable everywhere.
Cross-category and cross-geography
Applicable to FMCG, automotive, tech, healthcare, B2B, or any category. In any market. With any budget size.
Scoped to what teams can actually control
Measures the effect of creative and media decisions, not sales outcomes confounded by pricing, distribution, and seasonality.
Structurally independent of buyer and seller
Not owned by a platform, agency, or media company. An independent standard both sides can trust.
Accessible enough to build benchmark data at scale
Low enough cost and complexity that thousands of reports can be generated, creating the benchmarks that make the standard useful.
Data Requirements for Report
Enter manually or upload spreadsheets with your complete campaign data. Creative CPM's proprietary methodology aligns media and creative measurement—oversight and governance built into every step.
Results
Paid, Owned, Earned, Shared, Brand Tracking Increases, Sales, Site Visits, Time Spent Increases, any and all outcomes affected by the program.
Total Production Cost
Cost of concept, design, build, shoot, including agency fees and talent.
Total Paid Media
Total paid, sponsored and any bought digital or physical media cost associated with the program or campaign.
Apply a Financial Standard to Creative
The math of creative leverage is the same whether you're spending $10K or $10M.
The Creative Validation
Single Campaign Analysis
- Fixed-rate valuation via governed CreativeCPM index
- Multiplier Verdict: value created vs. capital spent
- Benchmark comparison vs. Creative CPM average
- CFO-ready PDF deliverable
The Performance Standard
Analyze up to 5 Campaigns
$200/report — Save 43%
- Everything in Creative Validation
- Compare Multipliers across your campaigns
- Benchmark by category and geography (as data allows)
- Portfolio dashboard to track performance over time
- Edit reports before finalizing
Early Access pricing. Lock in these rates—they won't last.