For the first time, measure creative and media with the same valuation system—ending the disconnect between creative costs and measurable outcomes.
Media has CPMs. Creative never has. Creative CPM establishes market-based pricing for creative outcomes—so you can finally prove whether your creative idea generated more value than you spent on the campaign.
Creative never has—until now. Creative CPM closes the measurement gap
Global ad spend annually—yet creative effectiveness remains unmeasured financially
AI makes creative production cheap. Proving which ideas drive value becomes critical, not optional
Move beyond 3rd party tracking and assumptions. Creative CPM delivers financial proof of your creative work's value—finally closing the gap between creative costs and measurable outcomes.
Strong creative means less media spend needed. Weak creative? You'll know how much more media is required to hit targets. Reallocate budgets with confidence.
When creative multiplies results, prove it to stakeholders. Show CMOs and finance teams exactly how quality creative reduces overall costs and drives better outcomes.
When both teams measure success the same way, collaboration improves. Creative CPM creates a shared value system for media and creative.
Creative CPM establishes CPMs for creative outcomes—just like media has had for decades. Know what impressions, video views, and engagement are actually worth when driven by creative, not just media distribution. As AI makes production costs approach zero, Creative CPM proves whether $0 production + $1M media delivers a lower multiplier than $100k production + $500k media. We defend the value of creative ideas with math.
Enter manually or upload spreadsheets with your complete campaign data. Creative CPM's proprietary methodology aligns media and creative measurement—oversight and governance built into every step.
Paid, Owned, Earned, Shared, Brand Tracking Increases, Sales, Site Visits, Time Spent Increases, any and all outcomes affected by the program.
Cost of concept, design, build, shoot, including agency fees and talent.
Total paid, sponsored and any bought digital or physical media cost associated with the program or campaign.
The math of creative leverage is the same whether you're spending $10K or $10M.
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